Original page view

My altered page view

Something unique about this product was that it had its own internal page editor called page builder. This meant that all interface changes could be done within the product itself making it somewhat of a constraint but also a different workflow from other projects I had worked on. 

While designing this product, a team began doing user research and testing on it. I quickly became involved in this process and had the opportunity to help organize and in some ways lead the research. We started out with me and the lead designer collecting all the questions we had about parts of the product we worked on. We then sorted these into categories and identified which users would have the best expertise on them. A group of participants was selected by project managers and we were quickly able to start the user research process. 

Questionnaire example

To start with we had each participant fill out a questionnaire that gave us insight into how long they had been using the product and in what contexts. This gave us a better understanding of which personas they represented and what information we might be able to get from each of them. Next, we set up a script for our interviews. Each script followed the same format but we catered the questions to the individual making sure they were relevant to their knowledge and skill set. 

After conducting the interviews we collected and arranged all of our findings and recordings in the tool Dovetail. This was a new experience for me and proved to be highly efficient for sorting and storing information. In particular, I spent a lot of time going through generated transcripts from our interviews and tagging the relevant audio to what aspect of the product it related to. 

All of these efforts were and will be used towards improving users' experience with the product. Though my internship meant I didn't see the end of the research process I was able to finalize and justify page design choices using the feedback we had received. In this way, I got to experience a wide range of the design process from start to finish.  

Dovetail environment with our collected materials